Press Releases
Paramount
Press Release - 26th June 2007
NPB Media Promote Charlotte Across The “Web”
Digital Marketing and PR specialists NPB Media www.npbmedia.com won the digital Marketing and PR campaign for Paramount Home Entertainments DVD release of Charlottes Web.
NPB Media have worked with Paramount on previous releases ("Over The Hedge" & "Flushed Away") and embarked on making the DVD release of Charlottes Web a success across the online platform.
NPB Media devised and co-ordinated an online Marketing and PR strategy that included online advertising, mobile promotions, and achieved mass pre-release awareness amongst the DVD's target audience, in addition to driving pre-order sales through promotions with the biggest online e-tailers.
The creative for the online strategy was handled by NPB, digital creative arm of NPB Media. The two divisions worked closely together to create interactive advertising formats and rich media that worked successfully to engage the target audience and drive sales on and offline.
In addition to creative, NPB were also commissioned to create an online adver-game and "Activity Pack" based on the Charlottes Web movie. The adver-game and "Activity Pack" worked as effective tools, in engaging the target audience with the characters, as well as contributing to sales through a "Click To Buy" option.
The campaign exceeded Paramount's expectations by achieving a result 40% higher than the anticipated targets, making Charlotte's Web the top selling DVD release over the May 2007 bank holiday weekend and the subsequent weeks.
NPB Media and NPB have pledged to continue building on their digital success and look forward to their next venture with Paramount.
NPB Media:
NPB Media www.npbmedia.com, the sister company of Naked Penguin Boy, specialises in the art of Digital Marketing and PR, executing online marketing activity for a number of leading companies and brands.
NPB Media offers innovative and specially tailored Digital marketing and PR strategies to reach audiences and customers effectively. We successfully communicate campaign and brand objectives through online advertising, editorial content, online promotions, community and viral marketing.
Current Clients Include: Harper Collins, Paramount, DreamWorks, Nickelodeon, BBH, Warner Brothers, The Discovery Channel, Inter Casino, Hodder & Stoughton Publishers.
Naked Penguin Boy:
Naked Penguin Boy www.nakedpenguinboy.com is a unique mix of award winning talent and a collaboration of like-minded media professionals. As a digital agency with a focus on design and entertainment, they service client needs in online PR & Marketing, online media planning & buying, content creation and development focusing on websites, micro-sites, marketing tools and games for online.
Current Clients Include: Harper Collins, Paramount, Universal Pictures, DreamWorks, BBH, Warner Brothers, Polydor Music, The Discovery Channel, Inter Casino, Mansion, Samsung and Ladbrokes.
Contact: Rowan Heasley on 0207 490 4338 or rowan@nakedpenguinboy.com
