Press Releases
Paramount
Press Release - 14th August 2007
Violent revolt at NPB Media
NPB Media were commissioned by Paramount Home Entertainment's Catalogue Division to create an online PR and Marketing campaign to promote the debut DVD release of the major award-winning British tale of rebellion and revolution: "IF..." by Lindsay Anderson.
Surreal, highly controversial, and bloodily anti-establishment, "IF..." was made to shock. Filmed in 1968, at the time of the Paris student uprisings, this acclaimed trailblazing film won accolades at the time of its release and continues to pull in plaudits more than thirty years later.
NPB Media's focus for this PR & marketing campaign was specifically cult movie fans. As influencers, this core target audience would generate interest around the release and among their peers through their large social networks and forum involvement. Therefore, NPB Media capitalised on the classic/cult features of the film and highlighted the "collectability value" of owning one of the most famous British cult movies.
NPB Media aimed to dominate the sphere of movie related websites with coverage to give the title a wide but targeted awareness. Moreover, NPB Media continued to spread the word by starting online debates on the advantages of purchasing the UK title compared to the US version. We used natural seeding techniques across the net to create a buzz around the release and emphasise the exclusive Region 2 features on the DVD; namely Oscar winning documentary "Thursday's Children".
NPB Media:
NPB Media www.npbmedia.com, the sister company of Naked Penguin Boy, specialises in the art of Digital Marketing and PR, executing online marketing activity for a number of leading companies and brands.
NPB Media offers innovative and specially tailored Digital marketing and PR strategies to reach audiences and customers effectively. We successfully communicate campaign and brand objectives through online advertising, editorial content, online promotions, community and viral marketing.
Current Clients Include: Harper Collins, Paramount, DreamWorks, Nickelodeon, BBH, Warner Brothers, The Discovery Channel, Inter Casino, Hodder & Stoughton Publishers.
Naked Penguin Boy:
Naked Penguin Boy www.nakedpenguinboy.com is a unique mix of award winning talent and a collaboration of like-minded media professionals. As a digital agency with a focus on design and entertainment, they service client needs in online PR & Marketing, online media planning & buying, content creation and development focusing on websites, micro-sites, marketing tools and games for online.
Current Clients Include: Harper Collins, Paramount, Universal Pictures, DreamWorks, BBH, Warner Brothers, Polydor Music, The Discovery Channel, Inter Casino, Mansion, Samsung and Ladbrokes.
Contact: Rowan Heasley on 0207 490 4338 or rowan.heasley@nakedpenguinboy.com
